ABOUT US

Timo comes to us with more than 15 years of retail experience including a long career at Lidl, lastly as a Regional Director of the strategically important Italian market, followed by Country Director of Finland at leading Scandinavian pet retailer Musti.

• Currently CFO and a Board Member of Pet Network Group, since its formation in 2018 through consolidation of Pet Centar d.o.o. (Croatia, Serbia, Romania), Pet Product (Romania) and Mimaja d.o.o. (Slovenia).
• Martina oversees Group’s financial operations across all five markets.
• Previously held executive and financial positions in retail and distribution sector:
  • CEO/CFO of Douglas perfumeries
  • Operational director of Iris d.d. – local chain of perfumeries and fashion store
  • Sales & marketing manager of Laura Cosmetics – distribution of luxury fragrances and cosmetics

• Neda is currently the CEO and a Board Member of Pet Network Group, since its formation in 2022 through the consolidation of Pet Centar d.o.o. (Croatia, Serbia, Bulgaria). She oversees the Group’s operations across all 3 markets and has personally led the establishment of the Group’s Bulgarian operations in 2020.
• Neda was previously the Corporate Retail Leader for the group 5 markets overseeing operations across Croatia, Serbia and Romania.
• Neda grew through the Pet Centar organization, beginning in 2007 with her appointment as Retail Director of Pet Centar Croatia. She led the group’s successful expansion to Serbia in 2008 and to Romania in 2010.
• Her extensive knowledge was previously built in renowned retail brand Lidl. With the expansion to the Croatian market, Neda was in charge of the opening of first stores in Croatia.

• Borut is currently CEO of Pet Network SI, responsible for Pet Network’s retail and wholesale operations in Slovenia.
• Borut was one of the original founders of Mr. Pet in 2004. He has continuously served as CEO and led the successful expansion of the Mr. Pet retail network throughout Slovenia.
• Borut’s strong leadership and people management qualities, along with a highly service-oriented mindset, have crucially contributed to Pet Network’s success.
• Prior to his career in the pet sector, Borut held senior commercial roles at Merit International, one of the leading Slovenian FMCG distributors.

• Since the consolidation in 2018 of Pet Product and Pet Centar, Adriana is Managing Director of Pet Network Romania overseeing entire value chain: Operations, Business Development, HR, Finance.
• During this period the company has seen double digit growth each year. Before 2018, she managed Pet Product’s finance and business development processes.
• Adriana has 18 years of experience in various management positions, out of which 15+ in Pet Industry.
• She holds a bachelor diploma in Marketing and Economics and most recently she completed a 2 year MBA from Tiffin University Ohio.

• Currently the CEO of Sofology, one of the UK’s leading specialist sofa retailers.
• Previously held several senior positions during a 10-year career at Pets at Home, the UK’s leading pet care company:
  • CEO of Veterinary Division
  • CEO of Services Division
  • Customer, People and Development Director
• Previously had a successful 14-year career at Asda Stores, a leading British supermarket chain, including her latest role as Director of Retail Operations, Marketing and People.
• Held Board-level roles as Non-Executive Director for the Retail Trust and for Jardiland, a French garden centre chain with a strong focus on pet care.
• Sally brings world-class pet care expertise and has been a leading force in the retail industry’s commitment to responsible and sustainable practices, leading the Environmental, Social, and Governance (ESG) initiative of the DFS Group alongside her role as Sofology CEO.
• Previously served as a commissioner on The Women in Work Commission and the Learning and Skills Council which was recognized in an MBE awarded in 2006.